AI Insights · Timothy · October 2022
Top 5 iOS Tower Defense Games in Europe: Q3 2022 Performance
Discover the performance trends of the top 5 Tower Defense games on iOS in Europe during Q3 2022, including downloads, revenue, and active users.
In the third quarter of 2022, the top 5 Tower Defense games on iOS in Europe showcased varied performance trends in terms of downloads, revenue, and active users. Here’s a closer look at Rush Royale: Tower Defense TD, Plants vs. Zombies™ 2, Plants vs. Zombies™, Defend the farm - Merge Plants, and Bloons TD Battles 2.
Rush Royale: Tower Defense TD from MY.GAMES B.V. exhibited significant fluctuations in revenue. Weekly revenue peaked at approximately $266K in mid-July and saw a low of around $170K by late August. Downloads followed a similar pattern, with a high of nearly 59K in late July but dropping to just over 4K at the end of September. The game maintained a robust active user base, starting at around 289K and ending the quarter at approximately 250K.
Plants vs. Zombies™ 2, published by PopCap, experienced a steady revenue trend, peaking at about $15.8K in late July. Downloads saw a significant spike, reaching approximately 76K in the last week of September. Active users gradually increased, starting at around 373K and finishing the quarter at approximately 392K.
Plants vs. Zombies™ from Electronic Arts had modest revenue performance, consistently around the $1K mark throughout the quarter. Downloads showed a peak of about 30K in late August. Active users saw a slight decline, starting at around 146K and ending at approximately 118K.
Defend the farm - Merge Plants had notable download numbers initially, with a high of about 120K in early July, but this dropped sharply to 15K by mid-July. Active users also followed a downward trend from approximately 53K at the start of the quarter to around 20K by the end of September.
Bloons TD Battles 2 by Ninja Kiwi showed steady revenue figures, averaging around $2.2K to $2.8K per week. Downloads peaked at about 9.7K in late June but declined to around 6.5K by the end of September. Active users decreased slightly from around 52K at the beginning of the quarter to about 41K by the end.
These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.
